P9 Portfolio

 

Project Corrections / Time spent: I recreated the images project as well as the event ad project. I wasn’t too pleased with how the originals turned out. I used suggestions that Brother Stucki made in his comments to better my project. Spending an hour on each project, I applied the design principles to enhance the final project. I also went back and made some minor adjustments to my flier. I had to change the text size and create more white space. That took 15 minutes. For another 15 minutes, I worked on correctly formatting my letterhead. It wasn’t in the correct format so it wasn’t properly imported into my portfolio. I spent a total of 2 hours and 30 minutes on corrections.
Message: I want the audience to know that I spent a lot of time on the work done this semester. I know that I am not perfect, and still have a lot to learn, but I have come a long way. I want this portfolio to show that I worked hard on each project.
Audience: The intended audience is for my classmates of Comm 130. I want to share with them what I have worked on all semester.
Top Thing Learned: There is more to designing than just putting colors together and editing pictures. There are specific principles that should be applied in order to enhance your project. I had never even heard of typography rules until this class, but it makes sense! I had also never worked with any Adobe programs, so I learned the basics of those programs. I learned that critiques are helpful, and even though it can be hard to have someone critique your work, the more help you get, the better it will be.
Future application of Visual Media: I work in a dental office. I am constantly quickly throwing together an event ad or promotional picture. Now that I know design principles, and how to use programs like Photoshop and InDesign, I know the importance of taking my time to create something that the audience will like. I can add so many more effects and make those Facebook posts look more professional. I will also use these tools in my personal life.
Color scheme and color names: For the portfolio, I used complimentary shades of blue and orange.
Title Font Name & Category: AR BERKLEY from the Script category.
Copy Font Name & Category: Calistro from the Oldstyle family.

Thumbnails of Images used:

 background-1151355_960_720

Sources (Links to images on original websites / with title of site):

Pixbay Backgrounds:

https://pixabay.com/en/photos/vintage%20backgrounds/

 

P8 Brochure

P8AAliLee-page-001P8AAliLee-page-002

Description: This brochure is filled with information about Northpoint Pediatric Dental. It includes information about why N.P.D. is the best option for families with small children. It also has information about how easy finances are. It shows the logo that I created specifically for this project.
Process (Programs, Tools, Skills): I took the photos of my nieces and nephew for this brochure. I edited them using Photoshop. I then created the logo in Adobe Illustrator with the shapes tool. I used Adobe InDesign to create the brochure. I used great typography using two different fonts. I also demonstrated the focus principles I have learned.
Message: Northpoint Pediatric Dental provides quality care, lasting smiles and an easy trip to the dentist! Sometimes, parents and children dread going to the dentist. But N.P.D. will ensure an easy, fun visit for children as well as relaxing for the parents.
Audience: This brochure is intended for parents who have children. Dental health is important, especially for children. I wanted the brochure to allow the first impression of the practice to kind, joyful, patient oriented and a sense of quality.
Top Thing Learned: This weeks project has allowed for me to learn more about InDesign. Before this class, I had never used it before. ow I feel more comfortable using it. This project specifically helped me learn how to set up guides, and how I can use them in my projects.
Color scheme and color names: Complimentary with shades of green and red.
Title Font Name & Category: Curlz; Script Category
Copy Font Name & Category: Times New Roman; Oldstyle Category
Word Count of copy: 330
Thumbnails of Images used: 

 

Kids_Flossing_Tooth_brushes.jpg
Sources (Links to images on original websites): Link to the picture of toothbrushes: http://www.oralcare.ie/spree/products/1103/large/Kids_Flossing_Tooth_brushes.jpg?1340190301

P7: Web Page Project

    1. Screen Shot
  1. Description: This webpage is designed to explain and promote my imaginary workout program. ProHealth Trifecta is a great resource for heavy workouts. I wanted my logo to be memorable, so I made it simple, but edgy, giving it a tight look.
  2. Process (Programs, Tools, Skills): I used Adobe Illustrator to create my logo. I used the shapes and brush tools. I then used HTML and CSS to help create the webpage. I learned how to work with those tools. I needed to develop basic skills in order to accomplish the work that needed to be done. I used PhotoShop to help save my screenshot in the appropriate format.
  3. Message: ProHealth Trifecta is an intense, bold, and fast paced workout program. It only brings fast results that are lasting. Your heart rate will go places it’s never gone before!
  4. Audience: It appears that that the new thing to do, is to be a health coach. I’m sure that many of us know people who have their own business, and those people are constantly posting videos or pictures of workouts on their social media pages. ProHealth Trifecta is for coaches and individuals who seek fast results in an intense way. This is not an easy going program.
  5. Top Thing Learned: This project offered a lot of new things for me to learn. I have never before worked with HTML or CSS. I learned how to work with some of the coding. It was tricky for me to get some of the layouts learned, and how to make my image appear, but I worked through it. I learned how to connect my HTML with CSS. It was difficult at first, but I watched the tutorial provided.
  6. Color scheme and color hex(s): Monochromatic; Brick
  7. Title Font Families & Category: Verdana; Sans-Serif
  8. Copy Font Families & Category: Times New Roman; Oldstyle
  9. Changes made to the CSS: I changed the fonts. I also changed the colors of the text as well as the backgrounds.
  10. Word Count: 280

P6: Stationary


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  1. Description: This is stationary for a tax accounting firm. The die date for taxes is quickly racing towards us. At work, our office has recieved hundreds of calls from tax accounting firms wanting to do business with us, so I guess you could say that was the inspiration.
  2. Process (Programs, Tools, Skills): Adobe InDesign and Adobe Illustrator helped me accomplish this assignment. In Illustrator, I used the shapes and text tool to help draw the bars. I originally had the bars aligned going from smallest to largest bar. One of the people I critiqued with told me to switch them around. People like to see taxes decrease. I learned that even the smallest things make meaning to people. In InDesign, I played around with line sizes and designs. I wanted to make the office information on the bottom of the paper. I have seen several businesses do this for their letterhead and I like the idea.
  3. Message: You can trust TRUST Tax Accounting Firm to file your taxes and and tax returns correctly, efficiently and fast.
  4. Audience: This can be for everyone. Everyone has to file their taxes and tax accounting firms are always busy this time of year.
  5. Top Thing Learned: Symbolism is huge! I didn’t realize that by changing the direction and placement of my logo could have an effect on the people that see it. I think it is important to keep things simple yet eye catching.
  6. Color scheme and color names: Complimentary; Blue and Orange.
  7. Title Font Name & Category: Open Sans; Sans Serif
  8. Copy Font Name & Category: Minion Pro; Oldstyle

Project 5 Logos

P5AliLee

Description: ProHealth is an imaginary fitness and wellness organization. I used a triangle as the main image because, well, trifecta and triangle just seem to fit together. I wanted the logo to be so simple because I want it to be memorable, and stick out. People can easily remember a red slashed triangle.

Process: I used Adobe Illustrator to help with this activity. I have to be honest, it is not my favorite. I found it difficult to work with. I have never used it before, so I know that with practice and more experience, I’m sure I will like it more. I used the paint brush and then just the pen tool, and obviously the text tool.

Message: ProHealth Trifecta is serious about health! It isn’t just a happy, nice diet, it is working hard to achieve goals, all the time. I wanted a crisp look rather than a smooth.

Audience: This logo is designed for fitness gurus. This is for those you are looking for fast results, and those who want to work hard.

Top Thing Learned: I learned (and am continuing to learn) how to work with Adobe Illustrator. It is a really great resource if you know how to use it. I need more practice wiht with. Patience is key when working with new tools.

Colors: Monochromatic; Brick. I used Black and Gray for the Font.

Fonts: Myriad Pro; Sans Serif and Ar Destine; Sans Serif or Script.

P4 – Montage Project

P4AliLee

Description:I put together 3 different photos that all center around missionary work. I just submitted my missionary papers and am just waiting for a call. I am beyond excited and found this project to be fitting for my current position. The Lord has a work for us to do! I wanted to explore around with photoshop to help me combince these pictures and mask layers.

Process: I used photoshop to mask together 3 photos I found on church websites. I took each photo individually and edited them thorugh Photoshop.

Message: The Lord has a work for us to do! Everyone can e missionaries. There are people everywhere who need to hear the gospel, and there are people waiting. I also wanted to share that the gospel is spreading! The Book of Mormon is now in 110 languages!

Audience: This message was specifically geared towards members of the church.

Top Thing Learned: Photoshop is great! But it also takes practice and patience. I learned how to create a montage of photos.

Filter / Colorization used and where it was applied: On each of the photos, I just barely increased the brightness and vibrance. I used about a 40% opacity brush on the picture of the Savior and the missionaries.

Color scheme and color names:Complementary; Gold and Indigo

Title Font Name & Category: Lucida Handwriting; Script

Copy Font Name & Category: Arial; Sans Serif

Thumbnails of Images used:
mormon-missionaries-menimages6a00d83452920069e201b7c6daea7e970b-800wi

Sources:
Missionaries: “Lessons Learned from Increase in Youth Missionaries; http://blog.moregoodfoundation.org/4000/lessons-learned-from-increase-in-mormon-youth-missionaries
The Lost Lamb: LDS Media Library
https://www.lds.org/media-library/images/lost-lamb-art-lds-425852?lang=eng
Book of Mormon Translations: “Find Joy in the Journey: Faith”
http://shannonbrown.typepad.com/life_in_general/faith/

Project 3: PhotoDesign

  1. P3AliLee-page-001Description: I absolutely love spring. Spokane has never had steady weather, and I am just ready for some sun! Anything with lemons helps bring a little spring to me, so I snapped a picture of some lemons. I took the picture right by a window to get as much natural light as I could. I also had to use some extra lighting in order to get a brighter picture.
  2. Process (Programs, Tools, Skills, FOCUS principles): I used Photoshop to help edit my photograph. I changed the vibrance, contrast, shadow and hue. I then used Word Processor to add my text. I aligned my text to the ends of the lemons.
  3. Message: When life gives us lemons, we aren’t just limited to making lemonade. I didn’t want to finish the saying because it is open to interpretation. Make the best of what we have and what we are given!
  4. Audience: While putting together this project, I had pictured my audience as everyone. Anyone can benefit from a picture that will make them smile.
  5. Top Thing Learned: Photoshop is a great tool, and when you learn how to apply its tools, you can better enhance a great photo.
  6. Color scheme and color names: Monochromatic – Yellow
  7. Title Font Name & Category: Blackadder font from the script category.
  8. Copy Font Name & Category: Times New Roman from the oldstyle category.
  9. Thumbnail of original, unedited image insertedLemons
  10. Date and location you took the photo(s): I took the photo 2/3/16 in my kitchen!

Project 3

Light 1: Outside

DSCF5863

Light 2: Inside

IMG_20160202_140124465

Focus 1: Foreground

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Focus 2: Background

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Composition 1: Thirds

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Composition 2: Lead Room

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This project was a little more difficult for me than the others. I have never really been interested in learning the art of photography. I now know that there is a lot to learn, and a lot of interesting things! I am still working on it.

I explored the area in which I live to find pictures to take. I went to the Spokane River and snapped a few images. It has been so cloudy, rainy and foggy for the last couple weeks, and so I was really uncertain on how I could get the sky to cooperate, so I waited until it was approaching dark. I was surprised to see some ducks though! I think that I had the most difficult time with getting the focus on the foreground or background. I am in need of some practice. It was also fun to work with Photoshhop for my last four photos. I was surprised at how much we can do, and how easy it is!

 

 

Project 2: Event Ad

P2AliLee-page-001

This is advertising for a informational luncheon about the importance of oral health for pregnant women. I wanted focus on something that I may potentially do in my job right now. I work in a dental office where we often do informational events for our patients and the public.

I used Word Processor to complete this activity. I also used a personal scanner to scan the photo. I used Photoshop to change the size of my image.

I wanted the main message to be that when a woman is pregnant, her babies health is dependent on hers. It is important for oral hygiene to be a routine for anyone, especially pregnant women.

My audience is pregnant women. I think I made that clear when I directly spoke to the audience by saying “Your Health…” Creating this ad, I thought of myself working in a pediatric dental office, and included the logo in my ad. That way, the audience will know that health during pregnancy is important for the children.

I used the complementary color scheme. Teal and Brick.

The title font was Open Sans Serif from the Sans Serif category.

The copy font was Bakersville font from the Old Style category.

I used a scanned image of my nephew Ethan. The original photo was a 4 x 6 in print. I scanned it on my own scanner.

Project 1 Flier


This is my flyer!

  1. Description: I enjoyed making this flier. I often think that sometimes the simpler, the better. I have always had a hard time adding visual effects and following rules in order to make it appeal to the eye.
  2. Process (Programs, Tools, Skills, FOCUS principles): InDesign is a useful resource to designing. I wanted to make sure that I unified all of the parts. I grouped all the body copy elements together, as well as the white space to give it an organized and complete look.
  3. Message: The focus of the message is the “what.” This is advertising a leardership conference. I made “Leadership Conference” bigger to explain what this flier was. It was intended to grab the attention of graduate students looking for leadership audiences.
  4. Audience: I emphasized the word “Graduate.” I think that the first thing people ask themselves when looking at any advertisment is “Does this apply to me?” With the focal point of “Graduate,” It is clear that this is for graduate students.
  5. Top Thing Learned: White space is a good thing. It can sometimes feel awkward. I wanted to add something so that it wasn’t so empty, but I learned that it is better to have that “breathing space” so that it isn’t distracting the audience from the message.
  6. Title Font Name & Category: AlternateGothic2 in the Sans Serif Category.
  7. Copy Font Name & Category: Modern font in the Modern Category.
  8. Links to images used in this projectP1BAliLee